What Is Wal-Mart’s Ad Hoc Definition of Ad Hominem?
Posted On September 30, 2021
Breitbart News is reporting that Wal-Marts definition of ad hominem is “a strategy designed to deliberately or recklessly misrepresent an opposing point of view.”
Wal-mart is not the only retailer using this word in their marketing.
According to a report by CNN Money, “Ad hominem can also be used to refer to the use of derogatory language or imagery that is meant to be humorous, but that is in reality intended to cause offense.”
The ad hominem tactic has been used by the likes of Walmart, Wal- Mart, Target, Target Express, Walmart Supercenter, Walgreens, Target Stores, Costco, Kroger, and more.
Ad hominems are used by advertisers to try to get you to buy something, whether it’s food, clothing, electronics, or a new appliance.
While the word is widely known, many companies and organizations don’t have a formal definition of it, which means they are not legally required to report it.
In fact, many of these companies may have taken the word out of the advertising dictionary.
Walmart, for instance, has a long list of ad terms that they can use in their advertising.
For example, the company uses ad terms like “best prices, lowest prices,” “fast delivery, free shipping,” and “satisfaction guaranteed.”
The word is a trademark, so Wal-marts definition is not enforceable.
According to the New York Times, “Walmart does not say how often it uses ad homo- or ad hominen-type language, but some of its most aggressive ads include the phrase ‘we are Walmart.
We are the best’ or ‘you are the Best.'”
“Ad homo” is a contraction of the ad homematic, which is a phrase that conveys emotion or emotionality without having to say the word.
“A homo is a kind of slang term, like ‘baboon,'” explained Scott Peele, professor of English at the University of Georgia.
“It’s more of a term used to describe a person with an inferiority complex.”
“I think that when you hear a term like ‘homo’ or something that sounds like that, that you’re probably thinking, ‘Is that someone with an agenda?’
I don’t know,” said Peele.
“The word’s meaning is not defined, but the way that it’s used in advertising and marketing, the fact that it sounds like something that’s been said and the fact it’s been heard and heard well by the consumer, it’s really important.”
It’s a term that Walgarts CEO Doug McMillon said he is trying to change.
McMillon said that his company will no longer use the term ad hominis to describe the company.
“If someone comes to me and says, ‘I’ve been using the term ‘ad hominis’ all of my life and it makes me uncomfortable, I’ll just change it,” McMillon told CNBC.
“I’ve had enough of that term and I’ve got to start thinking about a new one.”
McMillions decision comes as Walmart is trying their best to become the leading online retailer in the world.
Since its launch in 2005, Walmart has had a history of changing their ad campaign and marketing language.
One example of this is their move to a more direct approach with ads in 2014.
The company changed the title and the company name to “Our Brand is Respect,” which they changed back in March 2017.
Walmons new ad campaign in 2018, which was also announced on May 2, 2018, changed the name to “Homewood” to reflect the brand’s connection to the community.
It also removed the word “Walmart” from the title of the campaign.
However, Walmart continues to use the word ad homi, which has become increasingly popular.
Many online retailers, including Amazon, are using the word as a marketing tool.
Amazon uses ad phrases like “Amazon Prime Members,” “Prime Day,” and the phrase “Prime Now.”
In a statement, Amazon said, “We are proud to work with many of the best brands in the industry, including Walmart, to provide our customers with the opportunity to experience the incredible Amazon experience and create lasting relationships.”
For the past several years, WalMart has also been using ads featuring the phrase “Our Value” or “Great Deals” in its promotional material.
Last year, Walmarts campaign for Christmas was so successful that the company said it will use the ad phrase again in 2018.
But while the company is using the phrase, many people believe that Walmills new ad slogan “Love is the Only Value” may be too “inclusive.”