The rise of the social media powerhouse will have huge consequences for how we consume news, according to two professors.
This is the big one.
The biggest problem we’re going to have is how do we have a sustainable news ecosystem?” said John Bresnahan, an assistant professor of journalism at the University of Southern California.
“If there’s a story that’s interesting or important, people are going to want to know more about it, but that’s not going to lead to a news cycle that lasts long.””
There will be new ways to find out what’s going on in the world,” he told Business Insider.
“If there’s a story that’s interesting or important, people are going to want to know more about it, but that’s not going to lead to a news cycle that lasts long.”
This is because, in the new digital world, people will be much more interested in finding out what news they’re going on than in reading it, Bresnnah explained.
“So if you’re going with social, it’s going be much easier to find something interesting than a story about a person who is an athlete.”
That’s why we need to have more than just Facebook, he added.
“We also need to be able to get information out there, and I think this is going be a challenge.”
Bresnanah is one of a growing number of academics who believe that social media is the key to the downfall of news.
Bresnah and his colleagues, including Kevin Deutsch, a professor at Columbia University, have been researching ways to better understand how news is consumed in the digital era.
They’re also warning that if the current trend continues, it could be the end of the news industry.
Bresnnahs latest research was published earlier this month in the journal Communication Research.
The researchers have found that, as Facebook’s audience grew, so did its reliance on “clickbait” articles and videos, which rely on readers to click through to the main article.
As the authors wrote, “a click-bait article that relies on repetition of information is more likely to be shared, thereby driving more click-throughs.”
While Bresnanahs research has found that the share of clicks on articles that focus on stories about people has increased over time, the study found that in the last six years, clickbait articles have been responsible for the largest percentage of the share for the top stories on Facebook.
This was even true for stories about sports.
According to Bresnaahs research, the top story on Facebook from November 2015 to June 2016 was the story of “The Ultimate Fighter,” featuring an NFL player who was “trying to find his feet after losing his job.”
That story garnered over 7 million click-links, which was “almost as much as the top sports story on Twitter during the same period,” the authors reported.
The authors concluded that, while the “top stories” on Facebook are the ones that people click on most, “click-bads,” “reactions” and “buzz” articles are increasingly dominating the top posts.
“In the past six years,” they wrote, Facebook has become the “hub” for these types of stories.
“While these types are not inherently bad, it is a problem for us because they are not news, they are a kind of advertising.”
But Bresnah thinks that the solution to this problem lies in social media.
“The most effective way to promote a news story is to create an online community of people who are interested in it,” he said.
And that’s where Bresns research comes in.
“I think social media, in particular, can be a powerful tool to help us create a better news ecosystem,” he explained.
So, what can we do to encourage more people to share news and create a news ecosystem?
Bresnia said that, “If we can create more social channels that are really accessible and have real conversations around stories, then people can learn from each other, which in turn will drive more clicks and therefore more traffic.”
The solution, he said, is to start by creating a social media network that focuses on sharing news.
Bresnis research shows that, between 2011 and 2015, the number of social media users grew by about 50%.
Bresmann and his co-authors found that people on Facebook spend about 7% of their time on social media while they are “totally engaged” with the news, and only about 2% of the time on the news.
And people on Twitter spend about 3% of time on Twitter.
But, even though these users are spending more time on Facebook and Twitter, they’re also spending less time on news.
The researchers believe that if we can better encourage people to engage with news, we’ll be able increase the number and reach of news content on Facebook, Twitter and other social networks.
“In the future, we will need more social platforms, not less,” Bres