“I know it sounds crazy, but the most effective marketing is the right one,” says Tim McAfee, cofounder of Meijers brand, which is responsible for the company’s “Mei” logo.
“That’s the one thing you have to understand.
It’s not something you can do for free.
You need to have something that will make money.”
Meijers slogan is a simple one: “We’re not your average grocery store.”
The company has been a household name for decades, with more than 1.3 million stores in more than 140 countries.
Its flagship store in Portland, Ore., has seen more than 4 million customers in the past three years.
The company, which launched in 1955, grew from a small operation to an empire with more 500 stores worldwide.
But McAfee says the challenges of growing the company were “really obvious” when he founded the company in 1965.
He started the company out of a love of traveling and saw the value in being able to travel to different parts of the world.
McAfee was a small-town farmer in the Midwest.
In 1966, he left his wife and family and went to Europe, where he met a Dutch woman who had been an employee at the same supermarket chain as his father.
The two started dating, and the relationship blossomed into a marriage.
In 1974, Meijercans first store opened in Copenhagen, Denmark.
Today, Mei is a staple at more than 50,000 Meijerr stores in 46 countries and territories around the world, with nearly 2,000 locations worldwide.
McAdam says the “Meian Way” of marketing, which includes using the customer’s personal characteristics to create a better shopping experience, is one he believes is key to Meijermans success.
“I’m really looking for the best way to create something for the customer that they’ll be proud to buy, that they won’t be disappointed with,” he says.
“If you don’t have that, the customer will never come back,” he adds.
The Meijerman slogan is: “Meiwer: Where the best brands work.”
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