Apple’s mobile ad strategy is under a lot of scrutiny as it battles a massive wave of political ads from Donald Trump, whose presidential campaign has been dominated by the ad company.
In September, Apple unveiled a new mobile ad program that would run in more than 100 markets across the US.
The company said it would spend $1.5 billion on ad buys in 2018, and $2.4 billion by 2021.
Apple is also spending $2 billion to buy ads from Menards weekly and Apple TV ad partners, which will run in the next two years.
But it appears that Apple may be turning to a different kind of media company to take on political ads.
According to Recode, Apple has hired Mark Mastroianni, a veteran media executive who previously worked as the head of digital advertising at Google, to serve as a senior advisor on the company’s new political ad effort.
Mastroiannici is an Apple veteran who worked in digital for Google’s Google News division before joining Apple’s ad department in 2015.
Mastropianni’s background is not unique.
The Trump campaign has already used many of the same tech-based techniques that Apple uses to fight against its political ads, including targeting certain audiences with certain ads.
The Trump campaign is also using a similar playbook to fight back against Google.
In November, Google announced that it would be using data analytics and machine learning to analyze its search results to identify potential negative keywords that could lead users to Trump-related ads.
The Trump Campaign has used similar tactics in other elections, including the 2016 election and the 2020 election.
Google has said that it plans to invest in ad campaigns in more political battleground states, but hasn’t revealed any specific investments that have been made.
Apple has said in the past that it doesn’t buy political ads for political reasons.
But some of the new Trump ad buy will reportedly be used to target specific audiences.
According to a report from Bloomberg, Apple is also considering using social media platforms to fight Trump ads.