Lidl’s ad campaign for its first-ever “America’s Best” series is looking to capture the attention of the millennials and younger viewers in the ad campaign.
Lidl, which also markets its own branded line of diapers and tampons, has partnered with the ad agency McCann-Erickson to help viewers find a brand of tampon and pad they want and watch the ad.
It’s a big push for the brand as millennials continue to grow and become more connected with digital products and apps.
The ads will run on the new Netflix Originals series, which premieres Thursday.
In a memo sent to Lidlar fans, the McCann-Edwards team explained that “America has had a great year” for Lidles and that they had been “inspired to partner with Lidls ad agency to create this amazing series of ads that we can all watch together on Netflix.”
This ad will run for 12 hours, during which viewers will see 12 brand-new Lidels ads.
The ad campaign is part of a push by Lidlon to be seen by millennials and young adults who may be searching for something new, especially with Netflix Origines airing.
Lidlos, a family-owned brand that has been in the U.S. since 1896, has been able to take advantage of the popularity of new media to attract millennials and older consumers.
“The new Netflix series is the perfect platform for Lids brand to continue to connect with and engage with the next generation of millennials, as well as to expand the reach of the Lidlis brand to more families and individuals across the country,” said Laura Wasserstrom, senior vice president of communications at Lidlins, in a statement.
Lids has also expanded its advertising to the U., where it launched a nationwide advertising campaign last year.
In the U, it launched an ad campaign on the CBS show “NCIS: Los Angeles” and has since launched a TV ad campaign in Australia.