Facebook’s ad target market in Australia is set to shrink for the first time since 2014, according to new data from research firm App Annie.
The company said it expects ad spending to shrink by 0.6 per cent in the first half of 2017, compared to a year ago.
Advertisement Advertisement Advertisement The data also shows that the number of ad views is set for a 12-month high, as the social network continues to push for greater transparency about the demographics of users in its advertising programs.
“While the number and size of ad impressions in Australia continues to grow, the proportion of these impressions targeting a specific user segment is set at its lowest level since 2015,” the company said.
“This is in line with our long-term strategy to expand our reach to people with diverse interests and interests.”
Facebook has a large share of the ad revenue in Australia, with most of its revenue coming from the US and Europe.
The Australian dollar has weakened since last week’s announcement of the ban on foreign-funded political advertisements.
In 2017, Facebook ad spending grew by a healthy 0.5 per cent, with the company reporting revenue of $1.2 billion.
While there is no direct correlation between the growth of ad spending and election outcomes, the Australian Bureau of Statistics reports that the proportion is the lowest it has been in the last three election cycles.
The Australian Bureau has also recently begun tracking the demographics and interests of users.
As well as targeting the ad audience with targeted ads, the social networking platform is also exploring the use of artificial intelligence and other tools to target the ad buy.
Facebook’s ad targeting efforts are a big part of its strategy to increase the number in Australia.
It has also been testing out new ways to measure the effectiveness of its ad buys.
Last week, Facebook announced that it would be testing out artificial intelligence methods to measure and track its audience’s ad consumption.
The tool will allow users to view the number, quality, and impact of ads.