Walmart announced on Monday that it will no longer be offering its popular Prime membership service in the United States.
Walmart Prime membership has been a big success story for the retailer, which has become a cornerstone of the American consumer’s shopping habits in recent years.
Amazon Prime customers can get the service at prices ranging from as little as $10 per month for a one-year membership to up to $5,000 per year for a lifetime membership.
Amazon’s decision to stop offering its Prime service in its U.S. stores comes just weeks after the company announced it will begin offering its own branded online shopping platform, Amazon Prime Now, to consumers in the coming weeks.
In the first six months of 2017, Amazon sold more than 1.2 billion products, generating $1.6 billion in sales and making it the second-largest e-commerce company after Walmart.
The company has also added more than 10,000 new retail stores in the U.K. and Canada.