Target to Pay $50 Million to Buy Shady Listings from Google Ads
Posted On June 18, 2021
Target is acquiring ShadyListings, a search advertising company, for $50 million in cash.
The transaction will create the company’s largest acquisition in its history.
The deal, which was reported last week by Bloomberg, will give Target a platform to offer advertisers targeted ads on search and other types of ad buys, according to the company.
ShadyLists users can create search results for brands, products and events.
Target’s ad sales division will also be affected by the acquisition.
ShaderAds, the company that powers Shady Lists, is owned by Google.
Shaders use algorithms to determine what search results people see based on their keywords.
They’re not a part of Google’s ad network, but they’re a critical component of the companys search engine.
Shades are search results that are generated by Google to help it identify brands and offer advertising based on those keywords.
Shadings are used on brands, websites, and other websites.
The acquisition will be announced next week, and will result in Shady lists being available for purchase in all Google search results, according a release.
Shadias business is built on a network of brands, including Apple, Nike, Amazon, Target, and others, according its website.
Google recently launched AdWords to help advertisers target ads on Google search.
Shaded results and ads are not available on Google AdWords, but advertisers can choose to share them with ShaderListings.
Google has long had a relationship with Shady, which also runs a platform for advertisers to create custom ad results, such as personalized search results.
The company has long been known for its ad network.
Google also offers AdWords and AdSense to advertisers for advertisers’ ads to appear in Google’s search results and other digital products.
Shading is a part for the company, according the release.